Food Lion Celebrates With Donation to Operation Homefront Virginias
Food Lion launched a
new brand strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, which is based on customer feedback and continues to position the company for future success.
To celebrate the launch, Food Lion is held grand opening festivities at all of the 268 stores. In addition, the company donated $50,000 in store brand food products to local charities, including $20,000 to Operation Homefront Virginias.
Food Lion's new brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as fresh produce and an easy and convenient shopping experience.