Operation Homefront Joins “Got Your 6” Campaign as Strategic Partner
7/23/2012Campaign Seeks to Integrate Vets into Civilian Life as Civic Assets and Leaders
Operation Homefront today announced that it has joined the “Got Your 6” campaign
as a strategic partner.
With the military drawing down deployments to Afghanistan, an estimated one million U.S. military service members will be returning home and re-entering civilian life over the next three to five years. These heroes can be leaders in their home communities, and the “Got Your 6” campaign is a coalition of government, business, entertainment, and non-profit communities working together to raise awareness of the value these veterans can bring to the civilian world. The name of the “Got Your 6” campaign comes from military terminology meaning, “I’ve got your back, and you’ve got mine.”
Launched in May, this campaign will focus on the “Six Pillars of Reintegration:” Jobs, Education, Health, Housing, Family, and Leadership. Non-profit organization ServiceNation will head the campaign. Goals and progress will be tracked for each of the six pillars by expert Lead Activation Partners, and a Steering Committee comprised of representatives from participating partners will make sure that resources are allocated accordingly.
"One of our benefits has always been our forward presence in communities around the country, where we serve our military families face-to-face," said Jim Knotts, President and CEO of Operation Homefront. "This partnership with ServiceNation will allow us to further pursue our mission through the much needed ‘Got Your 6’ campaign.”
“We are honored to be able to partner with such a great organization,” said Chris Cashman of ServiceNation. “This will ensure that ‘Got Your 6’ reaches as many of our service members as possible in the communities across our nation.”
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About Got Your 6
: Got Your 6 is a campaign designed to change the conversation in America such that veterans and military families are seen as civic assets and leaders who will reinvigorate our community. The campaign combines the reach and resources of the top American entertainment studios, networks, guilds and agencies with the expertise and commitment of more than two dozen non-profit organizations. Through an extensive media footprint and a set of substantial service commitments, Got Your 6 will ensure successful reintegration of veterans into civilian life. For more information, visit www.gotyour6.org. ServiceNation is the organizing body and fiduciary agent for Got Your 6. The campaign is managed by Propper Daley. Mering-Carson developed the Got Your 6 brand, star/six device, and related creative. Brand Knew LLC developed the GotYour6.org website and the social media presence. Beck Media & Marketing handles all media and publicity.